In order to advance your mission, you must be in tune with the ever-changing needs and perceptions of your stakeholders. This goes beyond just members and donors and includes all key players within your ecosystem. Quality stakeholder research conducted by an impartial third party will reveal opportunities for improving existing offerings, new revenue generating initiatives and mutually beneficial partnerships.

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SERVICES: 

• Quantitative and qualitative research and analysis

• Stakeholder interviews

• Focus group planning and facilitation

• Member journey mapping and persona development 

• Engagement strategy development

• Competitive landscape analysis 
   

In today’s increasingly competitive and resource constrained environment, organizations need to be creative about resource generation.

There is not a “one size fits all” solution to revenue generation. The answers are unique to each organization and can often be found by assessing your core strengths and the needs and perceptions of each target audience within your community. Once you have a clear understanding of the unique needs and perceptions of each target audience, you can use that intelligence to develop new revenue generating opportunities and fine tune your value proposition.

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SERVICES: ​

• Membership recruitment and engagement program assessment and development

• Sponsorship and partnership program assessment and development

• Fundraising process review and recommendations

• Case for support development

• Prospect research and grant proposals

• Donor engagement strategy and implementation

• Short-term outsourcing to fill staffing gaps and constraints

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The key elements of any marketing strategy is credible target audience intelligence, a strong value proposition, compelling messaging, and effective reach strategies. Jeanne Metzger brings deep experience in all aspects of marketing including: market research, message development, event and product positioning and marketing, membership acquisition and retention, collateral development, media relations, and content marketing.

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SERVICES: 

• Audience research 

• Message development 

• Communications audits

• Marketing strategy 

• Outsourced implementation of marketing tactics