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Jeanne Metzger
Jul 28, 20203 min read
Ecosystem Mapping Can Lead To New Revenue Opportunities
Identifying new revenue sources is top of mind for most Association executives right now. Even before the COVID-19 pandemic, there was...
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Jeanne Metzger
Jun 23, 20203 min read
Maximize Association Revenue With A Marketing Mindset
When exploring new opportunities for revenue generation, incorporating a marketing mindset throughout the business innovation process is...
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Jeanne Metzger
May 27, 20203 min read
Is This The Moment Associations Will Embrace Innovation?
Opportunity? In midst of a global pandemic? Yep. I believe people will look back at this COVID-19 era as a watershed moment that made the...
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Jeanne Metzger
Apr 30, 20202 min read
Shifting Opportunities
One of the silver linings coming out of the COVID-19 crisis is the increase in free virtual programming on a wide variety of important...
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Jeanne Metzger
Apr 14, 20203 min read
Listening Has Never Been So Important
Listening to your stakeholders is always important. It’s how you stay in tune with changing needs, perceptions, and valuable information...
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